The ask: Bring Wealthsimple’s hit podcast, TLDR, IRL.

What better way then with famed Canadian chef and business owner, Matty Matheson? The “no bull” brand saw an actual life-size bull, as well as a tear-away newspaper wall, mock stock market ticker, and branded beers and seltzers from Blood Brothers and Barbet.

And of course, a seamless live recording.

Client: Wealthsimple
Agency: The Mint Agency
Role: Producer
Market(s): Toronto // Virtual

Podcast Recording

Socials: Instagram

Photo Credits: Aaron Wynia