What better way to warm up on a ski day then with artisanal hot chocolate and chats about Wealthsimple’s RRSP program?! This activation traveled to two iconic Canadian ski destinations: Blue Mountain (ON) and Big White (B.C.), where the program educated consumers on the value of investing in RRSP accounts with Wealthsimple during tax season. The activation included: outdoor patio with heaters, fresh maple syrup treats, hot chocolate and roasted marshmallows, and a photography moment with a professional photographer. While the challenges of activating on the base of a mountain during Canadian winter is tough, the footprints managed to bring in great foot traffic in both markets.

Client: Wealthsimple
Agency: The Mint Agency
Role: Producer
Market(s): Blue Mountain (ON), Kelowna (B.C.)

Photo Credits: Nichole de Khors (ON), ARK Media (B.C.)