To celebrate 100 year of Columbia Pictures, Sony was seeking to make a splash while working with a modest budget. Parked right in the heart of TIFF Festival Street on opening weekend, this branded popcorn cart was huge smash hit, amassing lines and running out of product faster than any other booth on the strip. This program is a prime example that even modest budgets can produce brand awareness with the right design!

Client: Sony
Agency: The Mint Agency
Role: Producer
Market(s): Toronto

Socials: Instagram

Photo Credits: The Mint Agency