A multi-city activation targeting back-to-school students, Sephora Campus Tour highlighted (no pun intended) the makeup brand’s updated in-house collection to its core demographic. The activation included demos from Sephora reps, branded beauty bags with take-home samples, as well as an Instax photo booth station. The real key was the partnership between the school’s student unions (McGill, Dalhousie, etc.) to discover key footprints for high-traffic awareness.

Client: Sephora
Agency: SALT XC
Role: Tour Producer (Lead Producer: Sarah Murray)
Market(s): Montréal, Halifax, London (ON), Kingston, Waterloo, Vancouver

Photo Credits: Ashley Hassard