Select Wines launch saw the concotion of a speakeasy in Downtown Toronto. A blend of theatre, site-specific acting, and XM, industry professionals were certainly treated a drink and a show. While the venue’s decor did a lot of the speaking, the story weaved through prohibition-era histories. leveraging a few guests at a time for a personal experience.

Client: Select Wines
Agency: Labour Creative
Role: Producer
Market(s): Toronto

Media:
Stimulant Online

Awards:
Best Use of Special Events or Experiential Marketing, Bronze (CPRS/ACE Awards)

Photo Credits: Labour Creative