As TIFF’s lead sponsor, Rogers went full celebration mode in recognition of Toronto International Film Festival’s 50th year. To honour its roots in the Yorkville neighbourhood, a massive red carpet adorned the street, housing an interactive gallery wall, stage, patio seating, and an eye-catching entrance arch. Stage programming saw filmmaker talks, art installations, and performances by members of the E-Street Band.

Client: Rogers
Agency: SALT XC
Role: Event Producer (Lead Producer: Elisa Bonifay)
Market(s): Toronto

Breakfest Television Spot

Toronto Life Piece

Photo Credits: Uptown Media