To celebrate Canada’s biggest jackpot, OLG asked to plan celebrations across Toronto. This included a decked out OLG car, a marching band and flag performers entertaining consumers at Union Station, and BAs decked out in glowing lotto balls. The BAs travelled all across downtown to surprise consumers with lottery vouchers, and was capped by a TV spot on CP24.

Client: OLG
Agency: The Mint Agency
Role: Producer
Market(s): Toronto

Photo Credits: The Mint Agency